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Résumé
How do we integrate AI in non-intrusive but useful ways? This is how I designed trust, transparency, and control into an enterprise AI platform, increasing adoption by 41% in 8 weeks.
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Adoption increase
41%
New users onboarded
100K+
8 months. 39 iterations. 1,000+ dealerships at launch. A behind-the-scenes look at designing an AI sales assistant from blank canvas to shipped product, including every wrong turn.
Time to launch
8 months
iterations
39
During a customer support crisis, a broken suppression workflow was costing support teams 30 minutes per account every single time. I diagnosed the systemic root cause, redesigned the workflow, and shipped a fix in one week. Time-to-suppress dropped by 80%.
Suppression time:
30→ 5 min
Workload reduction
80%
When PE+ launched, a broken suppression workflow was costing support teams 30 minutes per account every single time. I diagnosed the systemic root cause, redesigned the workflow, and shipped a fix in one week. Time-to-suppress dropped by 80%.
5 min
Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.
Heuristic issues found
74
Improved User flows
6
Midway through a platform migration redesign, our research uncovered something that changed everything. This case study is about what we found, why we pivoted, and how following the data led to a 24% increase in new memberships and 70% user retention.
New memberships
24%
User retention
70%
Accessibility and usability research for component updates during design system expansion.
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Vinu Casper © 2026
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