AI-Powered Experiences

The break of AI technology into the mainstream is a marked time in modern product design. The possibilities and expectations of technology exploded in 2023. This project ventures into a clean and transparent approach to designing AI-powered features and AI-powered environments.

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Trust and data

Foureyes is a platform that allows users take in and interact with data about their business and prospects. With consistency and reliability, Foureyes have built trust with their users in this data. Every data platform knows that trust is hard earned and easy to lose. It only takes users to start noticing inconsistencies for them to distrust and abandon a platform. Maintaining this trust was of the utmost priority going into this work.

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Sources vs Summaries

Foureyes being a data platform meant that users of Foureyes were accustomed to seeing hard data in front of them, records of the going ons of their business.

One of the first ways that AI was entering  the Foureyes platform in the form of AI generated summarries of phone calls.

We wanted to be intentional about how we distinguish parts of the app that were hard fact as opposed to AI generated processed information. We also wanted to be transparent about how confident we were in this AI generated information.

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Since then, over the last 2 years, AI has made a more profound impact on the functionality of the Foureyes platform. With the launch of the new product PE+, which allows sales people to leverage AI for outreach and prospect engagement.

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3 Actor interactions

As this project took shape, it became clear that conversations within the Foureyes platform were between 3 actors: The customer, The car dealer, and the AI sales agent.
There were points in development where we considered hiding this fact from the customer, with the car dealer dropping in seamlessly in conversations between the customer and the Ai agent, but our approach of elevating transparency helped clarify the expectations each actor had from these conversations.

Although AI getting closer and closer to mimicking what conversations between 2 humans would look like, there is simply no replacing the connection people between themselves. Instead of taking on the impossible task of having AI replace this connection, we make it abundantly clear when someone is taking to a robot.
In this way AI supplements the process of outreach instead of degrading it.
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Let's talk!

I'm happy to discuss in person specific design activities and learnings from my work around the UX of AI. I'm leaving them off this page for brevity and NDA reasons.

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