Work

Experience

About me

Résumé

Work

Experience

About me

Résumé

Vinu Casper

designing the hard stuff,
making things usable for real people.

6+ years shipping complex digital products across SaaS, retail, and edtech.

Reach me on Linkedin

AI-Powered Experiences Made for Trust, Control, and Adoption

How do we integrate AI in non-intrusive but useful ways? This is how I designed trust, transparency, and control into an enterprise AI platform, increasing adoption by 41% in 8 weeks.

View case study

Adoption increase

41%

New users onboarded

100K+

AI-Powered Experiences Made for Trust, Control, and Adoption

How do we integrate AI in non-intrusive but useful ways? This is how I designed trust, transparency, and control into an enterprise AI platform, increasing adoption by 41% in 8 weeks.

View case study

Adoption increase

41%

New users onboarded

100K+

PE+ Sales Assistant: 0-to-1 Design Process

8 months. 39 iterations. 1,000+ dealerships at launch. A behind-the-scenes look at designing an AI sales assistant from blank canvas to shipped product, including every wrong turn.

View case study

Time to launch

8 months

iterations

PE+ Sales Assistant: 0-to-1 Design Process

8 months. 39 iterations. 1,000+ dealerships at launch. A behind-the-scenes look at designing an AI sales assistant from blank canvas to shipped product, including every wrong turn.

View case study

Time to launch

8 months

iterations

Designing Control Into an Automated System

During a customer support crisis, a broken suppression workflow was costing support teams 30 minutes per account every single time. I diagnosed the systemic root cause, redesigned the workflow, and shipped a fix in one week. Time-to-suppress dropped by 80%.

View case study

Suppression time:

30→ 5 min

Workload reduction

80%

Designing Control Into an Automated System

When PE+ launched, a broken suppression workflow was costing support teams 30 minutes per account every single time. I diagnosed the systemic root cause, redesigned the workflow, and shipped a fix in one week. Time-to-suppress dropped by 80%.

View case study

Suppression time:

5 min

Workload reduction

80%

Member Rewards Experience

Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.

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Heuristic issues found

Improved User flows

Member Rewards Experience

Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.

View case study

Heuristic issues found

Improved User flows

Aligning Community Design with User Reality

Midway through a platform migration redesign, our research uncovered something that changed everything. This case study is about what we found, why we pivoted, and how following the data led to a 24% increase in new memberships and 70% user retention.

View case study

New memberships

24%

User retention

70%

Member Rewards Experience

Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.

View case study

Heuristic issues found

Improved User flows

View all

Accolades & Applause

I've been lucky to work alongside some of the best folks in the biz! Here's some nice things I've heard from them.

Digital Dealer Innovation Cup

Recognized for product impact and usability

Digital Dealer Innovation Cup

Recognized for product impact and usability

Vinu is an incredible addition to the UX team. He is quick to produce elegant, usable designs and is consistently open to feedback.

Cayla L.

Product Owner

Vinu is an incredible addition to the UX team. He is quick to produce elegant, usable designs and is consistently open to feedback.

Cayla L.

Product Owner

10+ happy clients

6+ years of experiences

100+ projects completed

Trusted by many

many happy memories

6+ years of experiences

100+ projects completed

Trusted by many

many happy memories

6+ years of experiences

100+ projects completed

Trusted by many

I’m really glad to have Vinu as a teammate, and our team is stronger because of his involvement.

Raina A.

UX Manager

I’m really glad to have Vinu as a teammate, and our team is stronger because of his involvement.

Raina A.

UX Manager

He is an excellent listener and collaborator across all stakeholder groups - from our friends on the business side to our friends on the development side.

Faye L.

Product Manager

He is an excellent listener and collaborator across all stakeholder groups - from our friends on the business side to our friends on the development side.