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helping startups and brands craft expressive, accessible experiences.
Emergency UX Changes
During a customer service crisis, UX issues were slowing down how the team responded. This project prioritized quality of life improvements that greatly improved response times.
Old Process
25 min
New Process
5 min
Emergency UX Changes
During a customer service crisis, UX issues were slowing down how the team responded. This project prioritized quality of life improvements that greatly improved response times.
Old Process
25 min
New Process
5 min
Emergency UX Changes
During a customer service crisis, UX issues were slowing down how the team responded. This project prioritized quality of life improvements that greatly improved response times.
Old Process
25 min
New Process
5 min
Teacher Community Redesign
A long-term redesign project as part of a product platform migration. There was a major pivot in this project based on findings from our research.
New memberships
24%
User Retention
70%
Teacher Community Redesign
A long term redesign project linked to platform migration. There was a major pivot in this project based on findings from our research.
New memberships
24%
New Process
5 min
Teacher Community Redesign
A long-term redesign project as part of a product platform migration. There was a major pivot in this project based on findings from our research.
New memberships
24%
User Retention
70%
AI-Powered Experiences
How do we integrate AI in non-intrusive, transparent, and most importantly useful ways? Why is adding AI features to a product a User trust issue? Findings from a year of product and feature launches.
New AI Features
6
New users onboarded
100K+
AI-Powered Experiences
Learnings and findings over the course of working on several AI products and features.
Old Process
150%
New Process
5 min
AI-Powered Experiences
How do we integrate AI in non-intrusive, transparent, and most importantly useful ways? Why is adding AI features to a product a User trust issue? Findings from a year of product and feature launches.
New AI Features
6
New users onboarded
100K+
Member Rewards Experience
Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.
Heuristic issues found
74
Improved User flows
6
Member Rewards Experience
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Old Process
25 min
New Process
5 min
Member Rewards Experience
Experience and interface improvements to Columbia Sportswear Company's loyalty program. This project focused on the mobile first experience.
Heuristic issues found
74
Improved User flows
6
Accolades & Applause
I've been lucky to work alongside some of the best folks in the biz! Here's some nice things I've heard from them.
Digital Dealer Innovation Cup
Recognized for product impact and usability
Digital Dealer Innovation Cup
Recognized for product impact and usability
Vinu is an incredible addition to the UX team. He is quick to produce elegant, usable designs and is consistently open to feedback.
Cayla L.
Product Owner
Vinu is an incredible addition to the UX team. He is quick to produce elegant, usable designs and is consistently open to feedback.
Cayla L.
Product Owner
Vinu is an incredible addition to the UX team. He is quick to produce elegant, usable designs and is consistently open to feedback.
Cayla L.
Product Owner
10+ happy clients
6+ years of experiences
100+ projects completed
Trusted by many
10+ happy clients
6+ years of experiences
100+ projects completed
Trusted by many
10+ happy clients
6+ years of experiences
100+ projects completed
Trusted by many
I’m really glad to have Vinu as a teammate, and our team is stronger because of his involvement.
Raina A.
UX Manager
I’m really glad to have Vinu as a teammate, and our team is stronger because of his involvement.
Raina A.
UX Manager
I’m really glad to have Vinu as a teammate, and our team is stronger because of his involvement.
Raina A.
UX Manager
He is an excellent listener and collaborator across all stakeholder groups - from our friends on the business side to our friends on the development side.
Faye L.
Product Manager
He is an excellent listener and collaborator across all stakeholder groups - from our friends on the business side to our friends on the development side.
Faye L.
Product Manager
He is an excellent listener and collaborator across all stakeholder groups - from our friends on the business side to our friends on the development side.
Faye L.
Product Manager
Working with Vinu has been a pleasure so far! He’s super focused and always brings such great ideas and insights to the table.
Emily U.
User Experience Researcher
Working with Vinu has been a pleasure so far! He’s super focused and always brings such great ideas and insights to the table.
Emily U.
User Experience Researcher
Working with Vinu has been a pleasure so far! He’s super focused and always brings such great ideas and insights to the table.
Emily U.
User Experience Researcher
Over the course of my career I've been called a…
Over the course of my career I've been called a…
UX Designer
UX Designer
UX Designer
Product Designer
Product Designer
Product Designer
UX Researcher
UX Researcher
UX Researcher
Design Systems Guy
Design Systems Guy
Design Systems Guy
UX Strategist
UX Strategist
UX Strategist
Workshop Facilitator
Workshop Facilitator
Workshop Facilitator
Design Sprint Lead
Design Sprint Lead
Design Sprint Lead
Interaction Designer
Interaction Designer
Interaction Designer
User Testing Coordinator
User Testing Coordinator
User Testing Coordinator
Usability Expert
Usability Expert
Usability Expert
User Interviewer
Teaching Assistant
Teaching Assistant
Teaching Assistant
Mentor
Mentor
Mentor
Friend
+ More
+ More
+ More
Experience
Experience
Lead Product Designer
Lead Product Designer
Lead Product Designer
Foureyes Inc
Foureyes Inc
Foureyes Inc
Jun 2022 - Jun 2025
Jun 2022 - Jun 2025
UX Design Lead - Loyalty
UX Design Lead - Loyalty
UX Design Lead - Loyalty
Columbia Sportswear
Columbia Sportswear
Jun 2021 - Jun 2022
Jun 2021 - Jun 2022
User Experience Designer
User Experience Designer
User Experience Designer
NWEA
NWEA
Jan 2020 - Jun 2021
Jan 2020 - Jun 2021
User Experience Researcher
User Experience Researcher
Intel
Intel
Aug 2019 - Oct 2019
Aug 2019 - Oct 2019