Iterations: Designing a Sales Assistant inbox 0-to-1
Foureyes is an automotive data platform with sales enablement and BI applications that help auto dealers maximize marketing ROI and sell more cars.
Two months into its launch, new product offering Foureyes PE+ was onboarding new users every week. The users were car dealerships who were using the AI-powered tool to reach out to thousands of sales leads in the time it would have taken to contact 100.
This project involved fleshing out an entirely new platform. This case study documents the iterative snapshots of designing the inbox and message management of that platform.
Lake Oswego, Oregon
2015
Automotive Tech
$9.2 million (2025)
100 Employees
Challenges
This was a flagship project that had many stakeholders including the C-suite excited. The team had a lot of ideas of what we wanted this product to be. While the engineering team assesses the technical feasibility of the proposed features, the product team including myself set out to curate what needs this product would fulfill to ensure we were building something users needed and understood.
The intention of this inbox was to serve an anchoring view of what this platform was built for.
Refinement
Over the course of the next several months, I was regularly cycling through design, reviewing with stakeholders, testing with internal staff, testing with select early adopter teams and refining.
Conclusion
The inbox continues to evolve post launch. The many rounds of iteration did ensure that no user was left confused or in doubt about any of the features at the time of launch.
